The Montreal Eaton Centre, an Ivanhoé Cambridge property, has received the Albert Sussman International Community Support Award, which recognizes the shopping centre, property manager or developer that implements the most outstanding community service campaign. The award was presented at the VIVA Best of the Best Awards ceremony, held as part of RECon, the International Council of Shopping Centers (ICSC) annual global convention.
In 2013, as part of preparations for new Holiday décor, the Montreal Eaton Centre’s teams developed a concept using luminous sculptures and also set up Lumières d’espoir (“Beacon of Hope”), an initiative in support of the grassroots organization Dans la rue, which reaches out to homeless young adults. From November 23 to December 24, shoppers were invited to use an interactive kiosk to send messages of hope to struggling youth. For each wish made, the Montreal Eaton Centre donated one dollar to Dans la rue, enabling a total of $25,000 to be raised.
“We are delighted by this recognition from the ICSC, which acknowledges the Montreal Eaton Centre’s commitment to taking concrete actions benefiting our community,” said Johanne Marcotte, General Manager, Montreal Eaton Centre, Complexe Les Ailes & Le 1500. “We are especially proud of this award given that it is accompanied by a US$10,000 donation to Dans la rue from the ICSC Foundation, for which we are most grateful.
The Lumières d’espoir initiative was previously recognized in September 2014 with an award in the ICSC’s New York chapter competition, along with a US$5,000 donation to Dans la rue.
To learn more about Lumières d’espoir, see Ivanhoé Cambridge’s 2013 Corporate Social Responsibility Report.