MONTREAL, October 21, 2021 – SOUK is back for the 18th edition of its annual fair in a new location, the south-east mezzanine located on level 2 of 1 PVM, while SOUK HABITAT experiential space will remain on the 20th floor of this legendary tower. From December 1 to 5, this emblematic figure of Montreal’s modernist heritage will become the epicentre of the city’s creative minds and an exceptional design destination, offering the most original creations.
New this year: SOUK offers two very different experiences. The 18th edition of the SOUK design fair, which will take place at the mezzanine, located on the ground floor, will allow participants to meet and discuss with designers while discovering their creations. Visitors will also be invited to venture to the 20th floor of 1 PVM in the SOUK HABITAT experiential space inaugurated in December 2020. This space offers an immersion in a setting reminiscent of an apartment and offers a more intimate discovery experience, highlighting in context, the works of local designers while offering a breathtaking view of the most emblematic places and monuments of Montreal. This 18th edition is: “an invitation to stroll according to one’s mood by offering two distinct experiences in the same place, where everyone chooses their experience in accordance with their desires and for the pleasure of making discoveries.”, explains AZAMIT, founder and creative director of SOUK. “We go from the lively SOUK MEZZANINE fair, where we can exchange with designers, to the SOUK HABITAT space, thought out like a sanctuary.”
Architectural gem: Since its beginning, SOUK has participated in the revitalization of popular neighborhoods and flourishing boroughs of Montreal. From its first residence at the SAT in the old “red light” district of Montreal, to the RCA building in the booming district of Saint-Henri for its 16th edition (2019), SOUK is taking over Place Ville Marie, a picture-perfect choice for this 18th edition!
Nicknamed the Grande Dame of Montreal, this architectural gem, inaugurated in 1962, was designed by famous architects Ieoh Ming Pei and Henry N. Cobb. An essential reference for design and architecture enthusiasts, PVM stands out with its famous cruciform tower, the tallest of its kind in Canada (188 m), and has been one of the highlights of the city centre for the past 50 years. After a year marked by the pandemic, SOUK is proud to join forces with Ivanhoé Cambridge to support the creative community of Montreal and showcase the talents of the metropolis.
“The arrival of this 18th edition of the SOUK and the continuation of SOUK HABITAT at PVM testify to our great interest in supporting local cultural and artistic initiatives, thanks to our modern and welcoming spaces, at the heart of our properties.” said Annik Desmarteau, Vice President, Office, Quebec at Ivanhoé Cambridge. “This unique offer is invaluable to our tenants and their customers. It adds to all of the projects in which we are participating for a safe, gradual and attractive return to downtown Montreal for workers, and it responds to our desire to animate public spaces with immersive experiences.”
Local design: The exposure and promotion of design and creativity are at the heart of SOUK’s mission. Each year, SOUK brings together Montreal’s most innovative thinkers and most skilled creators to celebrate the city with a remarkable sense of style and an incomparable atmosphere. This eclectic gathering of aesthetes, design-minded individuals, curious and lover of Montreal meets the needs of a modern lifestyle on every level.
Partnership: The SOUK is proud to collaborate with Ivanhoé Cambridge, owner and manager of PVM, in order to showcase excellence in design and create a diversified dynamic that encourages creative exchanges, allows unique connections, and sets up a festive atmosphere downtown Montreal. Ivanhoé Cambridge sees this as another fine example of a lasting partnership with SOUK team, which is well established and recognized in its community, allowing it to showcase the innovation and the abundant creativity here.
Open to the public
Wednesday, December 1 — 10 a.m. to 9 p.m.
Thursday, December 2 — 10 a.m. to 9 p.m.
Friday, December 3 — 10 a.m. to 9 p.m.
Saturday, December 4 — 10 a.m. to 7 p.m.
Sunday, December 5 — 10 a.m. to 7 p.m.
Vaccine passport required in the mezzanine area