Ivanhoé Cambridge announced today a large-scale redevelopment project for the Montreal Eaton Centre. The $200-million investment aims to enhance the shopping experience at Quebec’s busiest shopping centre on Sainte-Catherine Street, one of North America’s most well-known commercial streets.
“Sainte-Catherine Street’s great strength is its ability to reinvent itself continually,” stated Claude Sirois, President, Retail at Ivanhoé Cambridge. “Our demanding clientele wants an innovative and sustainable project that stands out for its urban character. With the physical changes we are making and the collaboration of our current and future retailers and brands, we are setting out to redefine the urban shopping experience downtown.”
Two addresses, a single shopping destination
Merging the Complexe Les Ailes with the Montreal Eaton Centre, Ivanhoé Cambridge will be turning a new leaf by restoring the building’s original name while strengthening the Montreal Eaton Centre image and brand. Year in and year out, the two centres together welcome more than 30 million visitors annually.
A new commercial statement
With the unification of the two properties, the project once completed will offer a fully integrated and completely redefined retail environment. In addition to its strategic location and dominant position in downtown Montreal, the centre will provide an enhanced commercial offering and unparalleled shopping environment that will exemplify the newest trends in retailing and the new means of consumption, including a gourmet food hall.
The reconfigured Montreal Eaton Centre will provide numerous leasing opportunities, including large format retailers. These spaces will also benefit from direct access and increased visibility from four major arteries: Sainte-Catherine Street West, McGill College Avenue, Robert-Bourassa Boulevard and De Maisonneuve Boulevard West.
The shopping centre, which already benefits from a connection to Montreal’s underground city, will also benefit from the renovation of Sainte-Catherine Street West as well as from the future McGill light rail train station that is part of the Réseau électrique métropolitain (REM) and the densification that has been under way for several years in the area.
A new milestone in Projet Nouveau Centre
The redevelopment of the Montreal Eaton Centre is a new milestone in Projet Nouveau Centre, Ivanhoé Cambridge’s plan to invest $1 billion in downtown Montreal. With Place Ville Marie at the heart of the strategy, the Projet Nouveau Centre aims to invest in Ivanhoé Cambridge’s flagship downtown properties and to enhance the urban experience in the heart of the city centre. All projects in the plan are now in full motion:
- Fairmont The Queen Elizabeth (reopened in July, 2017)
- Maison Manuvie (inaugurated on November 27, 2017)
- Place Ville Marie (in progress from 2018 to 2019)
- Montreal Eaton Centre (ongoing until 2020).