Partnership Program

Making the shopping centre a part of your marketing strategy is a bold concept! More than a print ad or 30-second spot, the shopping centre offers your customers the chance to interact with your brand.

Our partnership opportunities allow you to develop and execute integrated marketing programs that will enhance your own marketing programs and engage your customers directly.

Partnership Program - Ivanhoé Cambridge

 

Benefits


Promote your Brand in Style

We have everything you need to help maximize the value of your brand.

  • Take advantage of Ivanhoé Cambridge’s talented corporate and on-site marketing teams to help ensure that your event is a success.
  • Get unbeatable demographic data on various types of customers – families, teens, women, children and the mature market – and develop a winning strategy.

Ivanhoé Cambridge shopping centres are the perfect locations to:

  • provide product samples and demonstrations
  • offer incentives to purchase your product or service, including contests and giveaways
  • display banners and posters or use digital media
  • set up feedback mechanisms to learn more about your market
  • organize large-scale events and community service workshops.

A Canadian experience

Our portfolio of 42 shopping centres across Canada offers many benefits:

  • Traffic: Over 300 million people per year, a larger audience than TV, radio, or print can provide.
  • 5,300 merchants ready and eager to participate in shopping centre events and programs.
  • Unbeatable demographics: families, teens, women, children and the mature market;  we have them all.
  • Sales: People come to our shopping centres to see, to taste and to try. And they spend a lot: more than Cdn $5.8 billion in our malls every year!

Opportunities


The following are some examples of marketing programs and services available throughout our network of shopping centres. They fall into two main categories of partnership:

Marketing Partnerships

Mall-walking programs
A year-round program that provides our shoppers with a safe environment to keep in shape and make new friends! Programs can feature monthly meetings with special topics and reward programs for achieving distance milestones.

Back-to-school promotions
Back-to-school is the biggest merchandising period of the year next to Christmas. Over 26 million people visit our shopping centres in August.

Halloween
Nearly all of our shopping centres offer a safe trick-or-treat environment for families in their communities.

Holiday season events
Gift-wrapping programs; photos with Santa for almost any demographic or group (Seniors’ Day, Baby’s first Christmas, pet photos, etc.); gift certificate sales packages… the Holidays are the number one retail season of the year.

Spring break
Nearly two-thirds of our shopping centres across Canada have programs specifically designed to keep kids entertained during their time off school – giving parents a break and time to shop.

Customer service centres
Sponsor our customer service centres and meet face-to-face with your clientele every day. These centres offer a multitude of services, from gift card sales to stroller rentals.

Soft-foam play parks
Multi-year sponsorships available for these incredibly popular free play areas featured in some of our strongest shopping centres.

Operational Partnerships

Restroom/toiletry supplies
Become our preferred supplier and have your product featured in our public areas. Offer consumers the opportunity to "try before they buy".

Building materials/supplies
We are constantly upgrading our properties, which gives us a chance to showcase your products and prove to your customers how great they are!

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